Thursday, 18 July 2013

How Internet Marketing Helps Your Business Grow Online?


Internet marketing has become a key marketing strategy for online promotion and success of any type and size of business. It has been generously popularised by now all across the globe due to its unbelievable marketing potential. The method of Internet marketing offers your local business a global platform; it additionally offers huge exposure to your business on the most extensively used platform at very reasonable rates.

Being one of the leading SEO company in Melbourne Australia, Market Strategy and Webplanners offers the highest quality SEO expert services to every client and SEO Internet marketing is an important part of it. Rather than only search engine optimisation, we also specialise in SEO Internet marketing. Since it is a proven solution to all your small business marketing issues, we focus on getting most of your business through marketing it online. If you consider Internet marketing Australia, we are one of the leading SEOs to improve your business’s visibility on search engines.
Let's have a quick look at what services we offer you under Internet marketing:

ü  Website Design

ü  Search Engine Placement

ü  PPC (pay-per-click)

ü  Search Engine Marketing

ü  Submission

ü  Analytics

ü  Conversion optimization

ü  Branding Programs

ü  Online market research

ü  Search engine optimization (SEO)

ü  Paid search (Google Adwords Managment)

ü  Social Media Strategy

Here are the most commonly used and most effective Internet marketing strategies that boost your business greatly:

Search Engine Optimisation (SEO)

This mainly focuses on improving your site's organic search engine rankings and generates greater leads to your business through getting more traffic and more customers.


Social Media Optimisation (SMO)

This makes use of the largest used platform i.e. social media sites such as Facebook, Twitter, LinkedIn, MySpace, etc. These media help link building as well as execute your business in a natural way in front of a large mass of target audience.


Search Engine Advertising

We conduct search engine advertising campaigns for your business which involves sponsored advertisements that ultimately feature in inorganic search engine results.


Online Business Listing - Directory Submissions

Having your small or medium business listed in some of the most reputed business listing Websites and directories imparts your business the maximum exposure in its industry. We do it for you to give your business an ultimate global presence online.


Email Marketing

It is the most conventional means to send your commercial messages to existing and potential customers. We also run an email marketing campaign on your behalf.


Market Strategy and Webplanners is committed to offer you the best quality Internet marketing solutions that help your business grow through leaps and bounds. We specialise in providing affordable SEO services Australia.

Thursday, 11 July 2013

What Is Link Building All about?

Link building is the process of building content relevant quality links to your business site, both internally and externally so as to help your site gain higher rankings on search engines and drive more customer traffic to generate greater leads. Link building is one of the best and most commonly used SEOstrategies to market business Websites.

A few attributes are must to be considered while you try to get links from a certain Web page for your site. There are certain factors that matter in backlinking, and every SEO must be aware of these factors:

v  Page rank - Higher the page rank, better is the result!

v  Content relevance - The content on the page from which you are trying to get the link must be relevant in order to get the maximum value to your link

v  Overall quality of the content - Greater the number of quality backlinks, higher is the page rank on search engines! Usefulness of the content, the time that readers spend on your site for reading, and is the content able to engage people well are the three key factors that decide the content's quality

v  Anchor text and title - The appropriate anchor text and title show what your link is about!

v  Link placement - Where you place your link matters a lot! Usually, it's better to put the link in headers or upper body of the content on the Web page

v  Outbound or external links - Too many external links help the least!

v  Good CTR - Higher the click-through-rate, better the results!

v  Ability to draw traffic - Make sure that the Web page from which you are trying to get the link has the ability to draw a lot of traffic because the same traffic would be able to visit your link too

It is advisable to make use of all these factors in a positive way while actually building links to your site. You can either approach organic (natural) link building or manipulative (artificial) link building.  

Artificial link building gets you more links without going through any human interaction. This one is an easier approach that demands relatively lesser investment of time and money.

Let's see what artificial link building involves:

ü  Creating blogs in Web 2.0 and blogging Websites
ü  Article submission
ü  Blog commenting
ü  Directory listing
ü  Forum posting
ü  Paid links and advertising
ü  Reciprocal linking or link exchange

On the contrary, organic link building involves dealing with human interactions and thus, getting links from this method is quite a tougher task. It also demands more time and financial investment.

Let's see what this organic link building involves:

ü  Broken link building - Broken outbound links
ü  Link baiting - Best links in return to the least efforts
ü  Guest posting - The most common natural way to build backlinks to your site


We use all the best SEO strategies at Market Strategy and Webplanners. Our sole aim is to deliver the best possible results to you by achieving higher page rankings and driving more customer traffic to your sites thereby. Being one of the best SEO company Melbourne, we offer you all our SEO expert services and link building is one important part of them.

Simple, Non-technical SEO Tips for Small Businesses

When it comes to marketing a business, any small business hardly has ad budgets, marketing personnel, and specific time to spend on marketing. In today's economy, every business has tremendous competition in market and without investing resources; it becomes very difficult to reach professional goals. All these factors hardly matter to search engines on Internet and thus, searchengine optimization (SEO) is one great way to market your business.

Regardless of what business you do, it's most likely that you have a business Website. You may use your business site just for marketing and displaying your contact information or you may greatly rely on it for selling all your products and services to customers. Whatever the purpose is, it’s critically important for your site to follow all fundamental principles of SEO. SEO improves the online visibility of your site and enables it to rank high on search engine pages. This ranking leads to attract new customers and promotes your business to reach more number of target customers.

A beautifully designed user-friendly site is always good for a company but the one with no traffic is absolutely bad. Thus, if you are a small business owner, it's always better to be aware of all the factors contributing to both good business site and good customer traffic.

Have a look at some quick tips to improve your business site's SEO and gain excellent search engine rakings:

ü  Maintain a simple, well-designed, attractive, and user-friendly site for your business

ü  Create interesting, precise content for people who can be your potential customers; make sure that the content adds to the look of your site rather than just occupying a lot of space

ü  Try to understand what exactly people want to know about your business, what do they want to purchase, and what would they like to see on your site; deliver the exact and precise information accordingly

ü  Research well on the most commonly used terms and phrases by people to search for products and services in your industry; make wise use of keywords throughout the content

ü  Improve your site's speed

ü  Optimise your site for local search, for most of people search for local services on search engines; employ Google local business listing tool for that

ü  Start quality blogging on your business site and maintain it active on regular basis; new, fresh content is what search engines love and blog is the best way to produce one

ü  Start using free social bookmarking tool by bookmarking your business site on high page ranking social bookmarking sites; this helps you drive more traffic

ü  Start submitting your business site to popular business directories, first local and then global

ü  Create internal and external links to your site and individual pages

ü  Focus on refining internal linking

ü  Make sure you remain active on social media and effectively create a strong presence of your business in every possible way

ü  Keep yourselves updated with every latest issue in SEO industry

These strategies definitely help your small business reach a greater platform of target customers and obtain greater leads.


MarketStrategy and Webplanners specializes in providing SEO services for small business and is known for its affordable SEO services in Australia. Our SEO expert services ensure you to get your business Website on top search engine rankings as soon as possible and drive maximum traffic thereby. Try out our services and generate greater leads!